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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research Pompper, Donnalyn (Temple University, Philadelphia, PA, USA) 1.º edición
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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research
Pompper, Donnalyn (Temple University, Philadelphia, PA, USA)
This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
214 pages, 5 black & white illustrations, 5 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de mayo de 2015 |
| ISBN13 | 9780415855914 |
| Editores | Taylor & Francis Ltd |
| Páginas | 214 |
| Dimensiones | 163 × 242 × 18 mm · 474 g |
| Lengua | Inglés |
