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Political Marketing: Strategic 'Campaign Culture' - Routledge Research in Political Communication 1.º edición
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Political Marketing: Strategic 'Campaign Culture' - Routledge Research in Political Communication
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ?culture? as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ?campaign culture?. Indeed, understanding and adapting a broader ?campaign culture?, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge ? sharing activity.
This book consists of 18 chapters which deal with aspects of political marketing and ?campaign culture.? Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
340 pages, 25 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de mayo de 2013 |
| ISBN13 | 9780415844567 |
| Editores | Taylor & Francis Ltd |
| Páginas | 340 |
| Dimensiones | 160 × 240 × 23 mm · 634 g |
| Lengua | Inglés |
| Editor | Gouliamos, Kostas (European University Cyprus, Cyprus) |
| Editor | Newman, Bruce I. (DePaul University, USA) |
| Editor | Theocharous, Antonis (Cyprus University of Technology, CY) |
