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Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction - Routledge Research in Cultural and Media Studies 1.º edición
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Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction - Routledge Research in Cultural and Media Studies
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.
336 pages, 14 black & white tables, 19 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de septiembre de 2013 |
| ISBN13 | 9780415843256 |
| Editores | Taylor & Francis Ltd |
| Páginas | 302 |
| Dimensiones | 162 × 229 × 23 mm · 608 g |
| Lengua | Inglés |
| Editor | Glowacki, Michal (University of Warsaw, Poland) |
| Editor | Jackson, Lizzie (Ravensbourne College of Design and Communication, UK) |
