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Ethnic Marketing: Culturally sensitive theory and practice Pires, Guilherme (University of Newcastle, Australia) 1.º edición
Ethnic Marketing: Culturally sensitive theory and practice
Pires, Guilherme (University of Newcastle, Australia)
This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
360 pages, 24 black & white illustrations, 42 black & white tables, 24 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de diciembre de 2014 |
| ISBN13 | 9780415836005 |
| Editores | Taylor & Francis Ltd |
| Páginas | 364 |
| Dimensiones | 157 × 242 × 26 mm · 718 g |
| Lengua | Inglés |