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Market-Led Strategic Change: Transforming the process of going to market Nigel F. Piercy 5.º edición
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Market-Led Strategic Change: Transforming the process of going to market
Nigel F. Piercy
This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.
490 pages, 102 black & white illustrations, 6 black & white tables, 21 black & white halftones, 81 b
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de noviembre de 2016 |
| ISBN13 | 9780415834261 |
| Editores | Taylor & Francis Ltd |
| Páginas | 604 |
| Dimensiones | 150 × 220 × 20 mm · 1,28 kg |
| Lengua | Inglés |
