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Marketing and the Common Good: Essays from Notre Dame on Societal Impact 1.º edición
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Marketing and the Common Good: Essays from Notre Dame on Societal Impact
Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
328 pages, 15 Line drawings, black and white; 5 Tables, black and white; 15 Illustrations, black and
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de julio de 2013 |
| ISBN13 | 9780415828826 |
| Editores | Taylor & Francis Ltd |
| Páginas | 328 |
| Dimensiones | 173 × 236 × 25 mm · 656 g |
| Lengua | Inglés |
| Editor | Murphy, Patrick E. (University of Notre Dame, USA) |
| Editor | Sherry Jr., John F. (University of Notre Dame, USA) |
