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Planning Advertisements - Routledge Library Editions: Advertising Gilbert Russell 1.º edición
Planning Advertisements - Routledge Library Editions: Advertising
Gilbert Russell
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner?advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
First published in 1935.
208 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de marzo de 2013 |
| ISBN13 | 9780415817998 |
| Editores | Taylor & Francis Ltd |
| Páginas | 204 |
| Dimensiones | 156 × 234 × 18 mm · 540 g |
| Lengua | Inglés |