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Branding in Governance and Public Management - Routledge Critical Studies in Public Management Eshuis, Jasper (Erasmus University Rotterdam, The Netherlands) 1.º edición
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Branding in Governance and Public Management - Routledge Critical Studies in Public Management
Eshuis, Jasper (Erasmus University Rotterdam, The Netherlands)
This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
188 pages, 19 Halftones, black and white; 7 Tables, black and white; 19 Illustrations, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de noviembre de 2012 |
| ISBN13 | 9780415817912 |
| Editores | Taylor & Francis Ltd |
| Páginas | 188 |
| Dimensiones | 230 × 152 × 15 mm · 276 g |
| Lengua | Inglés |
