Recomienda este artículo a tus amigos:
Trademarks, Brands, and Competitiveness - Routledge International Studies in Business History Teresa Da Silva Lopes 1.º edición
Precio
$ 298,49
sin IVA
Pedido desde almacén remoto
Entrega prevista 2 - 21 de sep.
Recibe notificaciones sobre nuevos lanzamientos de Teresa Da Silva Lopes
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Trademarks, Brands, and Competitiveness - Routledge International Studies in Business History
Teresa Da Silva Lopes
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
270 pages, 20 black & white illustrations, 15 black & white tables, 15 black & white halftones, 5 bl
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de marzo de 2010 |
| ISBN13 | 9780415776936 |
| Editores | Taylor & Francis Ltd |
| Páginas | 254 |
| Dimensiones | 160 × 239 × 20 mm · 504 g |
| Lengua | Inglés |
| Editor | Da Silva Lopes, Teresa (University of York, Uk) |
| Editor | Duguid, Paul (University of California, Berkeley) |
