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Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture Yu-li Liu 1.º edición
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Policy and Marketing Strategies for Digital Media - Routledge Studies in New Media and Cyberculture
Yu-li Liu
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media?s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
326 pages, 16 black & white tables, 17 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de abril de 2014 |
| ISBN13 | 9780415747714 |
| Editores | Taylor & Francis Ltd |
| Páginas | 326 |
| Dimensiones | 153 × 235 × 22 mm · 594 g |
| Lengua | Inglés |
| Editor | Liu, Yu-li (National Chengchi University, Taiwan) |
| Editor | Picard, Robert G. (University of Oxford, UK) |
