LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon -  - Libros - Taylor & Francis Ltd - 9780415722872 - 17 de noviembre de 2014
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LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon 1.º edición

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Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs.

LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.


320 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 17 de noviembre de 2014
ISBN13 9780415722872
Editores Taylor & Francis Ltd
Páginas 322
Dimensiones 152 × 229 × 25 mm   ·   566 g
Lengua Inglés  
Editor Wolf, Mark (Concordia University Wisconsin, USA)

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