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Interpreting Consumer Choice: The Behavioural Perspective Model - Routledge Interpretive Marketing Research Foxall, Gordon (Cardiff University, UK) 1.º edición
Interpreting Consumer Choice: The Behavioural Perspective Model - Routledge Interpretive Marketing Research
Foxall, Gordon (Cardiff University, UK)
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
200 pages, 11 Tables, black and white; 2 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de julio de 2013 |
| ISBN13 | 9780415717533 |
| Editores | Taylor & Francis Ltd |
| Páginas | 200 |
| Dimensiones | 150 × 220 × 10 mm · 370 g |
| Lengua | Inglés |