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The Routledge Companion to Non-Market Strategy - Routledge Companions in Business, Management and Marketing 1.º edición
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The Routledge Companion to Non-Market Strategy - Routledge Companions in Business, Management and Marketing
It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.
Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy.
With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
448 pages, 37 black & white illustrations, 28 black & white tables, 37 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de abril de 2015 |
| ISBN13 | 9780415712316 |
| Editores | Taylor & Francis Ltd |
| Páginas | 426 |
| Dimensiones | 150 × 220 × 20 mm · 907 g |
| Lengua | Inglés |
| Editor | Lawton, Thomas C. (Open University, UK and Tuck School of Business, Dartmouth College, USA) |
| Editor | Rajwani, Tazeeb S. (Cranfield University, UK) |
