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The Marketing Book 7.º edición
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The Marketing Book
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.
616 pages, 118 black & white illustrations, 38 black & white tables, 32 black & white halftones, 86
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de abril de 2016 |
| ISBN13 | 9780415703765 |
| Editores | Taylor & Francis Ltd |
| Páginas | 678 |
| Dimensiones | 150 × 220 × 20 mm · 1,41 kg |
| Lengua | Inglés |
| Editor | Baker, Michael (University of Strathclyde, UK) |
| Editor | Hart, Susan (University of Strathclyde, UK) |
