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The Alignment Factor: Leveraging the Power of Total Stakeholder Support Van Riel, Cees B.M. (Rotterdam School of Management, Erasmus University, The Netherlands Rotterdam School of Management, Easmus University, The Netherlands) 1.º edición
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The Alignment Factor: Leveraging the Power of Total Stakeholder Support
Van Riel, Cees B.M. (Rotterdam School of Management, Erasmus University, The Netherlands Rotterdam School of Management, Easmus University, The Netherlands)
Supported throughout by examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers.
256 pages, 124 black & white illustrations, 17 black & white tables, 45 black & white halftones, 79
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de marzo de 2012 |
| ISBN13 | 9780415690751 |
| Editores | Taylor & Francis Ltd |
| Páginas | 238 |
| Dimensiones | 234 × 156 × 12 mm · 400 g |
| Lengua | Inglés |
