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Research in International Marketing (RLE International Business) - Routledge Library Editions: International Business 1.º edición
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Research in International Marketing (RLE International Business) - Routledge Library Editions: International Business
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
388 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de noviembre de 2012 |
| ISBN13 | 9780415658119 |
| Editores | Taylor & Francis Ltd |
| Páginas | 388 |
| Dimensiones | 150 × 220 × 20 mm · 890 g |
| Lengua | Inglés |
| Editor | Paliwoda, Stanley |
| Editor | Turnbull, Peter W |
