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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries - Routledge Advances in Internationalizing Media Studies Geniets, Anne (University of Oxford, UK) 1.º edición
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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries - Routledge Advances in Internationalizing Media Studies
Geniets, Anne (University of Oxford, UK)
The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.
204 pages, 24 black & white illustrations, 8 black & white tables, 16 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de abril de 2013 |
| ISBN13 | 9780415640664 |
| Editores | Taylor & Francis Ltd |
| Páginas | 188 |
| Dimensiones | 159 × 236 × 17 mm · 428 g |
| Lengua | Inglés |
| Editor de series | Thussu, Daya (Hong Kong Baptist University) |
