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Trademarks, Brands, and Competitiveness - Routledge International Studies in Business History 1.º edición
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Trademarks, Brands, and Competitiveness - Routledge International Studies in Business History
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
270 pages, 5 Line drawings, black and white; 15 Halftones, black and white; 15 Tables, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de junio de 2013 |
| ISBN13 | 9780415635738 |
| Editores | Taylor & Francis Ltd |
| Páginas | 270 |
| Dimensiones | 153 × 228 × 15 mm · 398 g |
| Lengua | Inglés |
| Editor | Da Silva Lopes, Teresa (University of York, Uk) |
| Editor | Duguid, Paul (University of California, Berkeley) |
