Sports Marketing: A Practical Approach - DeGaris, Larry (University of Indianapolis, US) - Libros - Taylor & Francis Ltd - 9780415630474 - 6 de febrero de 2015
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DeGaris, Larry (University of Indianapolis, US)
Sports Marketing: A Practical Approach 1.º edición

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Any successful sports business or organization has to understand in detail its customers, products, and market opportunities. Sports Marketing: Data-Driven Practice is a comprehensive, engaging and practice-focused textbook that demonstrates how effective sports marketing should be research-based and data-driven. Covering the full spectrum of marketing approaches, techniques, strategies and tactics, the book shows how all sports-related organizations can benefit from rigorous, applied empirical research and analysis, and explains how students can develop the skills they need to become effective sports marketing professionals.

The book explores key topics such as:

Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail

Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning.

No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

296 pages, 64 black & white tables, 24 black & white line drawings

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 6 de febrero de 2015
ISBN13 9780415630474
Editores Taylor & Francis Ltd
Páginas 282
Dimensiones 248 × 176 × 29 mm   ·   528 g
Lengua Inglés  

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