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The World Television Industry: An Economic Analysis Dunnett, Peter (Royal Military College of Canada) 1.º edición
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The World Television Industry: An Economic Analysis
Dunnett, Peter (Royal Military College of Canada)
First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
244 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de diciembre de 2010 |
| ISBN13 | 9780415615198 |
| Editores | Taylor & Francis Ltd |
| Páginas | 262 |
| Dimensiones | 141 × 224 × 19 mm · 436 g |
| Lengua | Inglés |
