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Chinese Corporate Identity - Routledge Advances in Asia-Pacific Business Peverelli, Peter (Free University, The Netherlands) 1.º edición
Chinese Corporate Identity - Routledge Advances in Asia-Pacific Business
Peverelli, Peter (Free University, The Netherlands)
This text represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions which have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalisation.
256 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de mayo de 2009 |
| ISBN13 | 9780415546768 |
| Editores | Taylor & Francis Ltd |
| Páginas | 252 |
| Dimensiones | 156 × 234 × 14 mm · 470 g |
| Lengua | Inglés |