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Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism Metin Kozak 1.º edición
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Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism
Metin Kozak
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
286 pages, 13 black & white illustrations, 15 black & white tables, 4 black & white halftones, 9 bla
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de febrero de 2012 |
| ISBN13 | 9780415542814 |
| Editores | Taylor & Francis Ltd |
| Páginas | 268 |
| Dimensiones | 164 × 226 × 16 mm · 420 g |
| Lengua | Inglés |
| Editor | Decrop, Alain (Namur University, Belgium) |
| Editor | Kozak, Metin |
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