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Leveraging Brands in Sport Business Mark P. Pritchard 1.º edición
Leveraging Brands in Sport Business
Mark P. Pritchard
This textbook provides an edited text that contains a more advanced compilation of marketing topics from experts in the field of sports business. The focus of these topics in strategy is to elaborate on how certain areas can be used to offer strategic insights for those working or looking to work in this industry.
262 pages, 2 black & white illustrations, 28 black & white tables, 44 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de agosto de 2013 |
| ISBN13 | 9780415534840 |
| Editores | Taylor & Francis Ltd |
| Páginas | 262 |
| Dimensiones | 192 × 260 × 21 mm · 656 g |
| Lengua | Inglés |
| Editor | Pritchard, Mark |
| Editor | Stinson, Jeffrey |