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Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development - Routledge Research in Organizational Behavior and Strategy Chaston, Ian (University of Plymouth, UK) 1.º edición
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Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development - Routledge Research in Organizational Behavior and Strategy
Chaston, Ian (University of Plymouth, UK)
The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China’s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.
314 pages, 20 black & white illustrations, 20 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de febrero de 2012 |
| ISBN13 | 9780415522748 |
| Editores | Taylor & Francis Ltd |
| Páginas | 314 |
| Dimensiones | 162 × 235 × 21 mm · 552 g |
| Lengua | Inglés |
