Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures - Routledge Interpretive Marketing Research -  - Libros - Taylor & Francis Ltd - 9780415516495 - 20 de septiembre de 2013
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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures - Routledge Interpretive Marketing Research 1.º edición

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This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.


258 pages, 1 Line drawings, black and white; 6 Halftones, black and white; 3 Tables, black and white

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 20 de septiembre de 2013
ISBN13 9780415516495
Editores Taylor & Francis Ltd
Páginas 258
Dimensiones 156 × 242 × 21 mm   ·   566 g
Lengua Inglés  
Editor Hogg, Margaret (Lancaster University Management School, UK)
Editor Maclaran, Pauline (Royal Holloway, University of London, UK)
Editor Martens, Lydia (Keele University, UK)
Editor O'Donohoe, Stephanie (University of Edinburgh, UK)
Editor Stevens, Lorna

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