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Corporate Public Relations: A New Historical Perspective - Routledge Communication Series Marvin N. Olasky 1.º edición
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Corporate Public Relations: A New Historical Perspective - Routledge Communication Series
Marvin N. Olasky
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends.
192 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de febrero de 2011 |
| ISBN13 | 9780415515498 |
| Editores | Taylor & Francis Ltd |
| Páginas | 190 |
| Dimensiones | 150 × 220 × 10 mm · 350 g |
| Lengua | Inglés |
