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Strategic Marketing: An Introduction Proctor, Tony (University of Chester, UK) 1.º edición
Strategic Marketing: An Introduction
Proctor, Tony (University of Chester, UK)
Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.
352 pages, 44 Line drawings, black and white; 81 Tables, black and white; 44 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de julio de 2008 |
| ISBN13 | 9780415458160 |
| Editores | Taylor & Francis Ltd |
| Páginas | 348 |
| Dimensiones | 150 × 220 × 20 mm · 810 g |
| Lengua | Inglés |