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Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations Chew, Celine (Cardiff University, UK) 1.º edición
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Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations
Chew, Celine (Cardiff University, UK)
Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.
278 pages, 17 black & white illustrations, 32 black & white tables, 17 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de abril de 2009 |
| ISBN13 | 9780415453042 |
| Editores | Taylor & Francis Ltd |
| Páginas | 260 |
| Dimensiones | 159 × 229 × 20 mm · 518 g |
| Lengua | Inglés |
