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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research Chris Hackley 1.º edición
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research
Chris Hackley
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
234 pages, 3 Tables, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de marzo de 2007 |
| ISBN13 | 9780415439695 |
| Editores | Taylor & Francis Ltd |
| Páginas | 234 |
| Dimensiones | 150 × 220 × 10 mm · 430 g |
| Lengua | Inglés |
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