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Museum Management and Marketing - Leicester Readers in Museum Studies 1.º edición
Museum Management and Marketing - Leicester Readers in Museum Studies
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
420 pages, 24 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de marzo de 2007 |
| ISBN13 | 9780415396288 |
| Editores | Taylor & Francis Ltd |
| Páginas | 444 |
| Dimensiones | 174 × 246 × 30 mm · 958 g |
| Lengua | Inglés |
| Editor | Janes, Robert R. |
| Editor | Sandell, Richard (University of Leicester, UK) |