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Brand Hollywood: Selling Entertainment in a Global Media Age Grainge, Paul (University of Nottingham, UK) 1.º edición
Brand Hollywood: Selling Entertainment in a Global Media Age
Grainge, Paul (University of Nottingham, UK)
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
224 pages, 18 black & white halftones
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de octubre de 2007 |
| ISBN13 | 9780415354059 |
| Editores | Taylor & Francis Ltd |
| Páginas | 224 |
| Dimensiones | 158 × 234 × 17 mm · 350 g |
| Lengua | Inglés |