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Marketing and Consumption in Modern Japan - Routledge Studies in the Growth Economies of Asia Usui, Kazuo (Saitama University, Japan and University of Edinburgh, UK) 1.º edición
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Marketing and Consumption in Modern Japan - Routledge Studies in the Growth Economies of Asia
Usui, Kazuo (Saitama University, Japan and University of Edinburgh, UK)
This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.
276 pages, 55 black & white illustrations, 13 black & white tables, 41 black & white halftones, 14 b
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de febrero de 2014 |
| ISBN13 | 9780415323130 |
| Editores | Taylor & Francis Ltd |
| Páginas | 260 |
| Dimensiones | 155 × 240 × 20 mm · 574 g |
| Lengua | Inglés |
