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Understanding the Older Consumer: The Grey Market - International Series in Social Psychology Gunter, Barrie (University of Leicester, UK) 1.º edición
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Understanding the Older Consumer: The Grey Market - International Series in Social Psychology
Gunter, Barrie (University of Leicester, UK)
Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.
192 pages, 20 black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de septiembre de 1998 |
| ISBN13 | 9780415186445 |
| Editores | Taylor & Francis Ltd |
| Páginas | 188 |
| Dimensiones | 156 × 234 × 10 mm · 300 g |
| Lengua | Inglés |
| Editor | Gunter, Barrie |
