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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector - Routledge Advances in Management and Business Studies Aino Halinen 1.º edición
Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector - Routledge Advances in Management and Business Studies
Aino Halinen
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
388 pages, 73 line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de noviembre de 1996 |
| ISBN13 | 9780415146074 |
| Editores | Taylor & Francis Ltd |
| Páginas | 388 |
| Dimensiones | 156 × 234 × 23 mm · 793 g |
| Lengua | Inglés |