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The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain Bayle-Tourtoulou, Anne-Sophie (HEC, Paris) 1.º edición
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The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Bayle-Tourtoulou, Anne-Sophie (HEC, Paris)
This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers’ behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.
322 pages, 4 Line drawings, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de mayo de 2020 |
| ISBN13 | 9780367895907 |
| Editores | Taylor & Francis Ltd |
| Páginas | 322 |
| Dimensiones | 161 × 242 × 21 mm · 650 g |
| Lengua | Inglés |
