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Digital Channels and Social Media Management in Luxury Markets - Routledge-Giappichelli Studies in Business and Management Mosca, Fabrizio (University of Turin, Italy) 1.º edición
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Digital Channels and Social Media Management in Luxury Markets - Routledge-Giappichelli Studies in Business and Management
Mosca, Fabrizio (University of Turin, Italy)
This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands;how luxury companies manage their communication and distribu
200 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de abril de 2020 |
| ISBN13 | 9780367890667 |
| Editores | Taylor & Francis Ltd |
| Páginas | 200 |
| Dimensiones | 235 × 155 × 12 mm · 340 g |
| Lengua | Inglés |
