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The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain - Routledge Studies in Technical Communication, Rhetoric, and Culture Remley, Dirk (Kent State University, USA) 1.º edición
The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain - Routledge Studies in Technical Communication, Rhetoric, and Culture
Remley, Dirk (Kent State University, USA)
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.
164 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de diciembre de 2019 |
| ISBN13 | 9780367888343 |
| Editores | Taylor & Francis Ltd |
| Páginas | 172 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
| Lengua | Inglés |