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Routledge Handbook of Football Marketing - Routledge International Handbooks 1.º edición
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Routledge Handbook of Football Marketing - Routledge International Handbooks
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical
448 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2019 |
| ISBN13 | 9780367886073 |
| Editores | Taylor & Francis Ltd |
| Páginas | 464 |
| Dimensiones | 173 × 245 × 32 mm · 824 g |
| Lengua | Inglés |
| Editor | Chanavat, Nicolas |
| Editor | Desbordes, Michel |
| Editor | Lorgnier, Nicolas |
