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Inclusive Place Branding: Critical Perspectives on Theory and Practice - Routledge Studies in Critical Marketing 1.º edición
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Inclusive Place Branding: Critical Perspectives on Theory and Practice - Routledge Studies in Critical Marketing
Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored
196 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2019 |
| ISBN13 | 9780367877316 |
| Editores | Taylor & Francis Ltd |
| Páginas | 196 |
| Dimensiones | 150 × 220 × 10 mm · 410 g |
| Lengua | Inglés |
| Editor | Giovanardi, Massimo (University of Leicester, UK) |
| Editor | Karavatzis, Mihalis (University of Leicester, UK) |
| Editor | Lichrou, Maria (University of Limerick, Ireland) |
