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Digitalizing Consumption: How devices shape consumer culture - Routledge Interpretive Marketing Research 1.º edición
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Digitalizing Consumption: How devices shape consumer culture - Routledge Interpretive Marketing Research
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital
254 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2019 |
| ISBN13 | 9780367875497 |
| Editores | Taylor & Francis Ltd |
| Páginas | 254 |
| Dimensiones | 234 × 155 × 18 mm · 432 g |
| Lengua | Inglés |
| Editor | Cochoy, Franck (University of Toulouse, France) |
| Editor | Hagberg, Johan (University of Gothenburg, Sweden) |
| Editor | McIntyre, Magdalena (University of Gothenburg, Sweden) |
| Editor | Sorum, Niklas (University of Gothenburg, Sweden) |
