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Setting Agendas in Cultural Markets: Organizations, Creators, Experiences - Routledge Research in Communication Studies Bantimaroudis, Philemon (University of the Aegean, Greece) 1.º edición
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Setting Agendas in Cultural Markets: Organizations, Creators, Experiences - Routledge Research in Communication Studies
Bantimaroudis, Philemon (University of the Aegean, Greece)
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish
166 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de diciembre de 2019 |
| ISBN13 | 9780367874803 |
| Editores | Taylor & Francis Ltd |
| Páginas | 188 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
| Lengua | Inglés |
