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Public Relations and the Corporate Persona: The Rise of the Affinitive Organization - Routledge New Directions in PR & Communication Research Saint John III, Burton (Old Dominion University, USA) 1.º edición
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Public Relations and the Corporate Persona: The Rise of the Affinitive Organization - Routledge New Directions in PR & Communication Research
Saint John III, Burton (Old Dominion University, USA)
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to
176 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2019 |
| ISBN13 | 9780367874650 |
| Editores | Taylor & Francis Ltd |
| Páginas | 176 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
| Lengua | Inglés |
