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Global Advertising Practice in a Borderless World - Routledge Studies in International Business and the World Economy 1.º edición
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Global Advertising Practice in a Borderless World - Routledge Studies in International Business and the World Economy
Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising adver
236 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2019 |
| ISBN13 | 9780367873158 |
| Editores | Taylor & Francis Ltd |
| Páginas | 256 |
| Dimensiones | 150 × 220 × 10 mm · 470 g |
| Lengua | Inglés |
| Editor | Brennan, Linda (RMIT University, Australia) |
| Editor | Crawford, Robert (RMIT, Australia) |
| Editor | Parker, Lukas (RMIT University, AUS) |
