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On The Origins of Self-Service - Routledge Studies in the History of Marketing Cochoy, Franck (University of Toulouse, France) 1.º edición
On The Origins of Self-Service - Routledge Studies in the History of Marketing
Cochoy, Franck (University of Toulouse, France)
Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this in
226 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2019 |
| ISBN13 | 9780367872601 |
| Editores | Taylor & Francis Ltd |
| Páginas | 226 |
| Dimensiones | 233 × 155 × 19 mm · 384 g |
| Lengua | Inglés |