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The Foundations of Marketing Practice: A history of book marketing in Germany - Routledge Studies in the History of Marketing Ronald Fullerton 1.º edición
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The Foundations of Marketing Practice: A history of book marketing in Germany - Routledge Studies in the History of Marketing
Ronald Fullerton
During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources
202 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2019 |
| ISBN13 | 9780367871529 |
| Editores | Taylor & Francis Ltd |
| Páginas | 202 |
| Dimensiones | 150 × 220 × 10 mm · 390 g |
| Lengua | Inglés |
