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Global Strategies in Retailing: Asian and European Experiences - Routledge Studies in International Business and the World Economy 1.º edición
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Global Strategies in Retailing: Asian and European Experiences - Routledge Studies in International Business and the World Economy
Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.
254 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2019 |
| ISBN13 | 9780367867492 |
| Editores | Taylor & Francis Ltd |
| Páginas | 254 |
| Dimensiones | 233 × 155 × 19 mm · 426 g |
| Lengua | Inglés |
| Editor | Dawson, John (University of Edinburgh, UK) |
| Editor | Mukoyama, Masao (UMDS University, Japan) |
