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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage - Mastering Luxury Management David Millan Planelles 1.º edición
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage - Mastering Luxury Management
David Millan Planelles
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
256 pages, 19 Line drawings, black and white; 12 Tables, black and white; 19 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de noviembre de 2021 |
| ISBN13 | 9780367858377 |
| Editores | Taylor & Francis Ltd |
| Páginas | 248 |
| Dimensiones | 234 × 156 × 24 mm · 410 g |
| Lengua | Inglés |
