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Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches - Routledge Studies in Marketing Blankson, Charles (University of North Texas, USA) 1.º edición
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Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches - Routledge Studies in Marketing
Blankson, Charles (University of North Texas, USA)
This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.
152 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de abril de 2021 |
| ISBN13 | 9780367777531 |
| Editores | Taylor & Francis Ltd |
| Páginas | 152 |
| Dimensiones | 150 × 220 × 10 mm · 300 g |
| Lengua | Inglés |
