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Essentials of Marketing: Theory and Practice for a Marketing Career Brown, David (Newcastle Business School, UK)
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Essentials of Marketing: Theory and Practice for a Marketing Career
Brown, David (Newcastle Business School, UK)
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.
400 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de septiembre de 2022 |
| ISBN13 | 9780367773427 |
| Editores | Taylor & Francis Ltd |
| Páginas | 484 |
| Dimensiones | 244 × 173 × 29 mm · 762 g |
| Lengua | Inglés |
