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Behavioural Research for Marketing: A Practitioner's Handbook Julian Adams
Behavioural Research for Marketing: A Practitioner's Handbook
Julian Adams
This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.
208 pages, 57 Line drawings, black and white; 39 Tables, black and white; 57 Illustrations, black an
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de julio de 2022 |
| ISBN13 | 9780367771317 |
| Editores | Taylor & Francis Ltd |
| Páginas | 202 |
| Dimensiones | 237 × 157 × 20 mm · 454 g |
| Lengua | Inglés |
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